Pulse & Co.
This identity was built to feel elegant, editorial, and undeniably premium. We paired graceful serif typography with a carefully balanced color story to reinforce the brand’s upscale positioning. Across logo, packaging, and brand assets, every touchpoint reflects meticulous craft and refined taste.
Client
Luiz Lopez
Timeframe
1 month
Branding
Promo
Design
UK
The Story
Founded in 2012, Cloudbeds provides the platform that powers Hospitality, driving streamlined operations, increasing reservations and revenue, and enabling memorable guest experiences for lodging businesses of all sizes and types across the globe.
To support their clients and understand their needs even better, Cloudbeds values working with local partners like consultants, advisors and revenue managers. Local partners offer valuable insights and provide additional services that increase product adoption and the overall experience of hoteliers moving to Cloudbeds.
In order to support its ambitious growth plan, Cloudbed asked Bond to find suitable partners in several markets to join its Ambassador program.
The Solution
Bond began by working closely with Cloudbeds to define a detailed partner profile — not just the role, but the mindset, experience, market focus, and values that an ideal consultant should bring. This upfront clarity ensured that every next step was intentional and aligned with Cloudbeds’ long-term partnership goals.
Once the profile was finalized and approved, Bond moved into targeted outreach. We activated multiple channels including LinkedIn, hospitality-focused communities, and other relevant online platforms where qualified consultants were already active. Rather than casting a wide net, we prioritized high-fit candidates who clearly matched the agreed criteria and showed real potential to contribute in their market.
The Results
Bond began by working closely with Cloudbeds to define a detailed partner profile — not just the role, but the mindset, experience, market focus, and values that an ideal consultant should bring. This upfront clarity ensured that every next step was intentional and aligned with Cloudbeds’ long-term partnership goals.
Once the profile was finalized and approved, Bond moved into targeted outreach. We activated multiple channels including LinkedIn, hospitality-focused communities, and other relevant online platforms where qualified consultants were already active. Rather than casting a wide net, we prioritized high-fit candidates who clearly matched the agreed criteria and showed real potential to contribute in their market.
